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Railway

A comprehensive animation to showcase SKF railway products.

Mobirise

The process

A very pleasent project to complete. We purchased some trains and created a conceptual design to show the location of our products and avoid issues with branded mechanical parts. This semplification helped to present our products in a more approachable way.

  • Art direction - with storyboard and visualization style planning with an intro, a message, a climax and an outro. The message and text were planned together with the marketing manager for that area. 
  • 3D modeling - using C4D. Model sourcing from various sites.
  • 3D animation and rendering - using Unity engine, all the animation were done inside, together with all the lighting and all takes.
  • Graphic design - text animation and fonts, together with icons as per guidelines.
  • Video editing - using Premiere, gathering all the takes. Adapting the music.