SKF Truck hub unit

The process

One of the challenges when making a product video, from a product that its not exciting per se, is to make it interesting to watch. For this I decided to use a higher beat music, a confident AI voice and dynamic angles. The text is also oversized, this because this video is to be viewed mostly on Linkedin on a mobile phone in portrait mode. Notice the text of the video might change in an upcoming release. For the Virtual Truck 360, we re-used an old app and converted it into a 360 VR environment, so that the user with Quest2 and Pico4 headsets can navigate through the hotspots and become excited about our offering.

Art direction - with storyboard and visualization style planning with an intro, a message, a climax and an outro. The message and text were planned together with the marketing manager for that area.
3D modeling - using C4D, importing from Step files.
3D animation and rendering - using Unity engine, all the animation were done inside, together with all the lighting and all takes.
Graphic design - text format and fonts, together with icons as per guidelines.
Video editing - using Premiere, gathering all the takes. Adapting the music.